Transforming Wasted Gift Money into Meaningful Change
We help replace traditional material gifts with charitable donations delivering a festive experience that makes every celebration meaningful.
The Problem: Billions in Wasted Gifts
Wasted Resources
Americans alone spend over $10 billion annually on unwanted presents.
Recipient Disappointment
Many gifts end up unused or unwanted, creating clutter not joy.
Missed Opportunity
This money could fund charitable causes that desperately need support.
Emotional Burden for Everyone
Gift-givers feel pressure to buy, recipients feel obligated to appreciate.
Our Solution: Replacing Material Gifts with Charitable Donations
Impactful Gift helps to create celebratory fundraisers that make real change and joy for everyone.
Digital Celebration
Interactive unwrapping experience creates the same joy as physical gifts.
Meaningful Impact
Money goes to vetted charities, creating lasting positive change.
Emotional Connection
Both givers and recipients feel good about contributing to causes that matter.
Current Solutions Fall Short
Ad-hoc Methods
Sharing charity links or Facebook fundraisers lacks coordination.
Missing the Festive Element
Current options feel utilitarian rather than celebratory.
Limited Reach
Existing approaches don't spread beyond immediate social circles.
Hard for Newcomers
No guidance for people new to charitable giving.
Impactful Gift: the Charitable Gifts Platform
Create a Donation Page
Users select their occasion and choose a cause they care about.
Share with
Friends
Friends
Invite friends and family to donate instead of buying physical gifts.
Make Collective Impact
Watch donations grow and see your celebration make real change.
Celebrate Meaningfully
Receive personalized thank-yous and impact reports to share.
Why It's Better: A Festive Experience
Traditional Charity Donation
Plain forms and interfaces
Transactional feeling
Individual activity
Limited emotional connection
One-time interaction
Impactful Gift Experience
Festive, gift-like interface
Celebratory experience
Social, collective activity
Emotionally rewarding
Creates lasting memories
Perfect Timing for Launch
Sustainability Trends
Growing awareness of overconsumption and waste among consumers.
Changing Preferences
58% Americans would appreciate a charitable donation instead of a gift.*
Digital Payment Adoption
Online giving and digital transactions at all-time high acceptance.
AI Possibilities
New technologies enable personalized, guided giving experiences.
* More details in the Appendix
Massive Market Opportunity
SOM: Our Initial Focus
5-10% of gift occasions among urban millennials in launch regions.
SAM: Our Reachable Market
~$9B in online gift spending among socially conscious consumers.
TAM: Total Gift Market
$93B global gift retail market with billions wasted on unwanted items.
* More details in the Appendix
Competitive Landscape
Innovation for Conversion
Impactful Gift transforms charitable gifting through unmatched features that makes better conversion to new users, successful donations and higher average donation amounts. All leading to more money for charities.
AI-Powered Core
Smart algorithms match donors with perfect causes and optimize gift amounts.
Innovative Design
Intuitive interface that makes charitable giving feel festive and meaningful.
Viral Expansion
Built-in social sharing creates organic growth through each donation made.
AI Agent: The Intelligent Heart of Impactful Gift
- Charity Matchmaking: Guiding new users to causes that resonate personally, increasing first-time engagement. Even for those unfamiliar with fundraising.
- Lowering barriers: AI-powered assistant to help draft compelling stories and messages to invite donations, and configure the campaign page design.
- Donation Visualization: Transforms abstract contributions into tangible outcomes, showing donors the real-world impact of their gift.
- Smart Reminders: Sends personalized, timely nudges to finalize donations.
- Optimized Giving: Data-driven suggestion engine to recommend perfect donation amounts based on occasion, relationship, and giving history.
Behavioral Design
Impactful Gift's platform is being built on behavioral science principles that transform the donation experience from transactional to emotional.
Visual Goal Meters
Real-time progress updates create momentum and urgency. Donors see their impact immediately.
Social Proof
Notifications of others' contributions establish norms and create positive peer pressure.
Celebratory Reinforcement
Joyful animations and personalized thank-yous make giving feel rewarding and memorable.
Community Connection
Shared experiences transform isolated donations into collective achievement, solving the "empty fundraiser" problem.
These behavioral techniques drive higher conversion rates and larger donation amounts.
Gift-like Festive Experience
Impactful Gift's festive, occasion-centric UX transforms charitable giving into a celebration.
Celebration-Focused Interface
Festive graphics and personalized messages create a joyful giving experience.
Virtual Thank-You Notes
Donors receive immediate, visual acknowledgment of their impact.
Event-Specific Design
Each campaign feels like a unique celebration, not a generic fundraising page.
Community-Driven Viral Growth
- One-Click Sharing: Built-in tools make sharing impact stories effortless across all social platforms, not just Facebook.
- Network Amplification: Friends leave messages and spread campaigns beyond initial circles, creating exponential reach.
- Occasion Leverage: Unlike one-to-one donations, our model harnesses the inherently social nature of gift-giving events.
- Extended Engagement: Each campaign creates multiple touchpoints for viral spread through donor and recipient networks.
We aim to create the best experience in the growing industry
By emphasizing the innovations in user experience and technology, we are not just another fundraising tool – we're reimagining charitable giving as a joyful, social, and optimized part of personal celebrations.
Go-to-Market Strategy
Charity Partnerships
Whitelabel solution for charities to use on their websites as a new fundraising channel.
Social Media Viral Seed
Run campaigns with socially responsible social media influencers.
Community Outreach
Target wedding planners, party organizers, and corporate gifting circles to introduce our alternative.
Referral Incentives
Implement bonuses for attracted campaign creators, accelerating viral adoption.
Viral Growth Model
User Creates Campaign
A person sets up a donation page for their celebration, choosing one or several charities to support.
Friends & Family Invited
10-20 people receive invitation to donate instead of giving material gifts.
Donations & Engagement
Guests contribute and experience the delightful platform.
New Creators Join
Impressed donors create their own campaigns for future events.
Our 3-5% platform fee creates sustainable revenue while maximizing charity impact. Each campaign fuels viral growth with minimal marketing costs.
Financial Projections
Strong economics with viral growth keeping customer acquisition costs low. Targeting breakeven by end of 2027. More details in the Appendix
$100
Average
donation
donation
10
Donors
per Celebration
per Celebration
1.5
Viral
coefficient
coefficient
Roadmap & Key Milestones
Launch: Q3 2025
Launching the redesigned v.2 of the MVP ready for the open market
Go-to-Market: Q4 2025
First partnerships with charities to attract their audience, reaching individuals
2026: Feature Expansion
Focus on rolling out AI Agent, improving viral growth, partnerships with influencers
2027: Scaling
Focus on building a strong relationships and marketing team to scale partnerships
Funding Request & Use of Proceeds
€500K
Seed Investment
Seeking funding to accelerate growth for 18 months runway
50%
Product Development
Building robust platform, AI Agent, and festive UX
30%
Marketing
Strategic campaigns to kick-start viral adoption
20%
Operations
Support, legal compliance, and administrative costs
Appendix
SWOT Analysis
Strengths
- Using behavioral design to create meaningful gifting experiences.
- Innovative festive UX experience
- AI-powered optimization
- Strong social impact focus appealing to socially conscious individuals.
- Seamless combination of technology and philanthropy
Weaknesses
- New entrant in established market
- Dependence on technological innovation and maintenance.
- Potential challenges in building trust and credibility.
- Requires behaviour change from consumers
- Dependent on viral growth model
Opportunities
- Existing user behaviour pattern with poor product supply.
- Growing global trend towards socially responsible behavior.
- Billions in wasted gift money annually.
- Leveraging AI advancements to enhance personalization and customer insights.
Threats
- Established donation platforms
- Economic downturns affecting giving
- Regulatory changes in charitable sector
- User privacy concerns with AI
- Risk of donor fatigue or skepticism towards donation-based gifts impacting engagement.
The Emerging Opportunity
The timing couldn't be better. 53% of Americans now prefer charitable donations instead of material gifts, and digital giving has skyrocketed.
Shifting Consumer Values
Growing awareness of over-consumption and waste, especially among younger generations.
Digital
Giving Boom
Giving Boom
Americans donated over $550 billion to charity in 2023 as online giving reached all-time highs.
Social Media Normalization
Birthday fundraisers have validated the concept, but current tools remain limited in scope.
AI-Powered Personalization
Advanced technology now enables the personalized, festive experience that wasn't possible before.
The Emerging Opportunity
33%
of donors worldwide
give tribute gifts to family and friends
14%
of donors worldwide
have created an online peer-to-peer fundraising campaign
29%
of donors worldwide
are inspired to donate by social media
45 mln
People
have either created or donated to a Facebook birthday fundraiser
>$1b
Raised by Facebook
just from
birthday fundraisers
birthday fundraisers
58%
of Americans
would be happy
with a donation gift
with a donation gift
Massive Market Size
At the intersection of gifting and charitable giving lies an untapped multi-billion dollar opportunity.
$93B
Gift Market
Global gift retail market size in 2024
$10.1B
Wasted Gifts
Annual spending on unwanted gifts in the US alone
$557B
Charity Giving
Total charitable donations by Americans in 2023
Source
Source
$Billions
Our Opportunity
Redirecting even a fraction of wasted gift spending to meaningful causes
Capturing 5% of the wasted gift market would create enormous charitable impact while solving a universal consumer pain point.
Market Growth Trends
U.S. Charitable Market
Growth from $499 billion in 2022 to $557 billion in 2023.
Platform Success
GoFundMe: $30+ billion raised since 2010 with 150+ million donors globally.
JustGiving: Nearly $8.6 billion raised over 25 years, with record $680M in 2023.
Gift-Based Giving
28-43% of donors participate in tribute giving, representing a multi-billion dollar subsegment.
GoFundMe launches 8,000+ new campaigns daily, processing $50M+ weekly.
Impactful Gift Growth Potential
The trend of charitable donations as gifts is expected to grow in tandem. As more people become aware of alternatives like donating in someone’s honor, adoption could accelerate.
Experts note that cultural shifts – e.g. couples marrying later and already owning household items, or consumers prioritizing meaningful experiences over material goods – provide a tailwind.
Charitable organizations and platforms are actively encouraging this trend (for example, charities offering “donation gift” packages or e-cards for occasions). Given the enormous size of the overall charity sector and the double-digit growth of online giving, the “charitable gift” niche is poised for continued expansion. We can reasonably expect strong annual growth in users and donation volume in this segment.
Competitive Landscape
Traditional Gifting
Retail giants dominate the $1T global gift market.
- Limited emotional connection
- High return/waste rates
- Minimal social impact
Donation Platforms
GoFundMe and JustGiving focus on general fundraising.
- Transaction-focused experience
- Limited gift-giving features
- Missing festive celebration elements
Charity Gift Cards
Charity-specific cards offer limited choice and experience.
- Single-charity focused
- Basic digital experience
- No social sharing integration
Our Competitive Edge: Niche-Specialized Innovations
Design Excellence
Every feature crafted specifically for the gift-giving experience.
- Festive unwrapping animations
- Personalized celebration moments
- Emotionally resonant interface
- Collective impact emphasis
AI Specialization
Intelligent matching of recipients to perfect causes.
- Preference-based recommendations
- Personalized impact storytelling
- Occasion-specific suggestions
- Data-driven page optimization
Social Integration
Built for sharing meaningful moments, not just transactions.
- Gift-specific sharing templates
- Celebration milestones
- Community impact visualization
Targeted Niche Domination Strategy
Identify Underserved Segment
We've isolated the charitable gift-giving niche from the broader donation market.
Develop Superior Experience
Unlike general platforms, our product is exclusively designed for gift occasions.
Capture First-Mover Advantage
By specializing early, we'll establish category leadership before competitors notice.
Scale Through Excellence
Our focused approach allows deeper innovation in a growing segment with less competition.
Financial Projections Explained
Basic Unit Economy
Each gift recipient (i.e. each person who sets up a charitable fundraiser for an occasion) attracts on average 10 donors, each donating €100. This yields €1,000 in donation volume per recipient on average. (For context, typical crowdfunding campaigns see about 8 donors and ~$70 average donation – our model assumes a slightly higher engagement, which is reasonable in a gift scenario where donors are motivated by the occasion)
The platform’s growth is fueled by viral user acquisition: out of those 10 donors, 1.5 (15%) will go on to become new gift recipients themselves in the same year. In other words, each fundraiser sparks, on average, 1.5 additional fundraisers as friends/family of the original organizer are inspired to start their own campaigns.
We also project the 2nd year retention coefficient to be not less than 50%, with big potential of growing with focused product work.
The platform’s revenue model is an average 4% transaction fee on donation volume. This is the revenue the platform earns from each donation. On €1,000 raised via one recipient’s campaign, the platform would earn €40 in revenue.
Conservative Growth Model
2025
200 celebrations each raising €1000 in average, for a total €200,000 donation volume, and €8,000 platform revenue.
Growth dynamics: 300 new viral fundraisers for the next year, and 100 retained for the next celebration.
2026
400 celebrations from year 2025 plus 3500 celebrations brought by our marketing efforts (charities and influencers) which gives us roughly 4000 celebrations, €4,000,000 donation volume, and €160,000 platform revenue.
Growth dynamics: 6000 new viral fundraisers for next year, 2300 celebrations retaining.
2027
8300 celebrations from year 2026 plus 7000 celebrations brought by our marketing efforts, which gives us roughly 15000 celebrations, €15,000,000 donation amount, and €600,000 platform revenue.
Growth dynamics: The viral loop continues: 22500 new viral fundraisers for next year, 3500 celebrations retaining.
Optimistic Growth Model
Based on successful efforts in partnering with social influencers, and strong sales growth in 2027.
2025
200 celebrations each raising €1,000 in average, for a total €200,000 donation volume, and €8,000 platform revenue.
Growth dynamics: 300 new viral fundraisers for the next year, and 100 retained for the next celebration.
2026
400 celebrations from year 2025 plus 20,000 celebrations brought by our marketing efforts (charities and influencers) which gives us roughly 20,500 celebrations, €20,500,000 donation volume, and €820,000 platform revenue.
Growth dynamics: 31,000 new viral fundraisers for next year, 10,000 celebrations retaining.
2027
41,000 celebrations from year 2026 plus 50,000 celebrations brought by our marketing efforts, which gives us roughly 90,000 celebrations, €90,000,000 donation amount, and €3,600,000 platform revenue.
Growth dynamics: The viral loop continues: 135,000 new viral fundraisers for next year, 25,000 celebrations retaining.